A contest between Macys.com and Macy’s Herald Square no doubt seems so Woody Allen. But it is also an indication of how things are changing. E-commerce sales are growing while brick and mortar stores are disappearing. That’s what makes the ongoing tussle between the online store Macys.com and their flagship NYC location such a big deal.
Macys Discount Codes
If I were to compare these two, then, right off the bat, the first big difference would be that macys.com has coupon codes specifically for buyers who use Macy’s online store. For example, for the Labor Day, coupon code DEALS25 saves you $10 off of a $25 purchase. Here is another example: Calvin Klein Lingerie Sale. Save $20 off $50 Purchase with Macys discount code CKBRAS.
Continuing on this comparison, let’s do this as a history lesson with a trip back in time to 1851 and then follow the company’s growth. Founder Rowland Hussey Macy made a complete hash of it the first time he opened a retail outlet. This was in Haverhill, MA, and he managed to open three more stores before the business failed.
After that, Macy moved to New York and tried again. The first NYC Macy’s was established in 1858, but Rowland was long gone by the time it arrived at its current location in 1902 as a huge business. It soon outgrew the building and expanded to cover the entire block.
Macy’s now spans 2.2 million square feet from Broadway to 7th Avenue, some of the most prime real estate in Manhattan. The store is a historic national landmark. The business growth of Macy’s has likewise been nothing short of phenomenal. Their 850 or so department stores and online sales combine to generate more than $27 billion in annual revenue.
The interesting part here is that Macy’s as a brand has grown so strong that it has been able to withstand the Internet’s assault on physical locations. Despite the exclusive deals and Macy’s discount codes that the online store and partner sites provide, the physical stores’ growth is going North with shares soaring upwards of $60. Other retail chains are shuttering their stores because people are increasingly shopping online. But Macy’s is going great guns and actually plowed $400 million recently into a renovation of the flagship location.
They added 100,000 square feet and a few hundred more employees to the already huge staff of 3,600. Online sales account for only 10 percent of their total sales. Even this is not all online, because orders taken by the online store at Macys.com are actually fulfilled by the nearest physical location. Macy’s Herald Square is still the undisputed champion, and likely to be No. 1 for a long time to come.